Technology s Negative Effect On Society - 932 Words

Technology’s Negative Effect on Society Mankind has had a yearning for knowledge since the dawn of time, causing giant technological leaps. At the dawn of the new millennium technology thrived, and since then, technology has taken our world in a completely different direction than anyone could have imagined. Just like everything else, people have their own opinions and they either like, or dislike what technology has brought into our lives. If we look at the idea of technology from both sides, it is having more of a negative effect on our society today because communication skills are deteriorating, technology is changing the way we think for the worse, and privacy issues are bigger than ever. By mostly relying on technology and written communication, people are losing valuable communication skills for their futures. Some people will argue technology allows people to communicate with others halfway around the world and in different cultures. That is a great point, but in reality, â€Å"people [are] increasingly preferring quick and frequent engagement with instant updates than a prolonged chat† (Fowlkes). When it comes time to properly read face to face conversations, communication skills will be lacking and people will not fully understand how to use tone and gestures to portray their message (Clemmit). Next, even though one’s resume does a majority of the talking when looking for a job, â€Å"the ability to verbalize clear, concise answers [while interviewing] is paramount toShow MoreRelatedSocial Media And Its Impact On Society Essay1560 Words   |  7 PagesLike an addict waiting for their next high, society has become more and more dependent on social media. One must realize, while the use of social media in today’s society is a necessity due to the fast-paced environment that has been created, it can never fully replace the value received from personal interaction with others. The short film titled, The Library Book, perfectly illustrates this as the characters within the film learn to assimilate in a society dominated by social media. The actions ofRead MoreHow Technology Affects Human Life1549 Words   |  7 PagesHow Technology Affects to Human s Life In modern society, technology is an integral part of human life. Many people think that technology has a positive impact because it helps them a lot. In many ways, technology has helped human beings to adapt to an easier way of life. People can use technology for communication, transportation, education, manufacturing and so much more. However, some people believe that technology has a negative impact because many people have become very dependent on it. TechnologyRead MoreTechnology And Its Impact On Society1302 Words   |  6 Pages Technology Dominates Society How has technology affected the everyday life of society today? Is society as social as it use to be before everyone had access to an abundance of technology? Many people believe that the answer to those questions are that society is less social and technology has had a negative impact on humans today. As technology progresses bounteously society begins to rapidly decline. The ways society is negatively impacted socially mentally and emotionally will be analyzed. Read MoreTechnology And Its Effect On Society Essay1239 Words   |  5 Pagesworld is increasing very rapidly, and new innovations are coming along each and everyday. Technology is the application of scientific knowledge for practical purposes, especially in industry (Oxford). There is no denying that the impact of technology in the world today is huge, now technology has made it to the palm of our hands with the iPhone and continuing to expand. My generation has grown up on technology so I can’t imagine how my life would be with out it, older people may say it has ruined theRead MoreTechnology And Its Effect On Society Essay1204 Words   |  5 Pagesthe world is increasing very rapidly, and new innovations are coming along each and everyday. Technology is the application of scientific knowledge for practical purposes, especially in industry. There is no denying that the impact of technology in the world today is huge, now technology has made it to the palm of our hands with the iPhone and continuing to expand. My generation has grown up on technology so I can’t imagine how my life would be with out it, older people may say it has ruined the livesRead MoreIs Entertainment Technology Beneficial?902 Words   |  4 PagesIs entertainment technology beneficial to infants from birth to the age of two? Entertainment technology is the discipline of using manufactured or created components to enhance or make possible in any sort of entertainment experience(dictionary.com). Entertainment technology is used for many different reasons as well as necessities such as work, school, communication, and social media. The rapid emergence of entertainment technology has changed the way the world works and interacts with each otherRead MoreThe Overuse of Technology in Our Daily Life Essay1452 Words   |  6 Pages†¢ An Introduction Would that be possible to stay away from our technology’s devices for just a day? The answer for this question will bring a lot of negative answers, and of course if we ask this question in a survey, â€Å"NO† will be the winner of this survey. Talking about the use of technology reminded me one of the sources from my annotated bibliography by Amy Petersen, who is the Theatre and Media Arts Department Chair and Associate Professor in the College of Fine Arts and Communications at BrighamRead MoreThe Impact Of Modern Technology On Us And Our Society Essay1704 Words   |  7 PagesThe Impact of the Modern Technology on us and our society. Today it is hard to imagine what our lives would look like without the technology that surrounds us, it is even harder to imagine what our lives would be with the technological advancements that begun to take shape during the industrial revolution that, begun in England during the 18th century. The industrial revolution brought on many changes into humans everyday lives, allowing us as mankind to increasingly become smarter, faster andRead MoreTechnology And Its Effect On Society1473 Words   |  6 Pageswould surmise that technology has an overwhelmingly negative effect on society. Although there might be consequences that stem from technology, these negative effects only bring about more good than they bring about evil. This good transforms the world in ways people may never be able to comprehend. Technology will always be the epitome of human intelligence and it is this fact that should allow us to not only understand that technology is not dangerous to us but that technology should enable theRead MoreRay Bradbury s Fahrenheit 451976 Words   |  4 PagesThe life of protagonist Guy Montage from Ray Bradbury’s novel Fahrenheit 451 would be similar to life without a choice. Bradbury’s novel Fahrenheit 451 demonstrates how excessive use of technology affects a person’s relationship. Montage is the protagonist of the novel who is a fireman. Montage lives in a world where his job is to burn books, and initiate a fire. The government is trying to outlaw the use of books in the city. Bradbury portrays this new world through the character of Montage. Bradbury

Aeneid Analysis - 1416 Words

THE AENEID:Problems encountered by readers The author of Aeneid: Virgil, used many resources to come up with one of the most influential piece of work in the history of poetry. While writing the Aeneid, Virgil was most influenced by the literally work of another renowned author known as Homer who hailed from Greek. The Aeneid is an epic poem that narrates the adventures of its main character and hero who is known as Aeneus. Aeneus is a renowned Trojan hero, he survived the fall of troy and fled, he sailed towards the west to a place known as Italy. It was in Italy that he founded the Rome Empire. When Virgil wrote the Aeneid, he included all the history of Rome in it up to his own time. This book is recognized worldwide, many people†¦show more content†¦This particular act where Aeneus loses his control and is controlled by anger instead of the voice of reason is the opposite of stoicism and Aeneus portrayal in the rest of the poem. I agree that Turnus had to die so that Rome can be founded but I don’t think that he should have died this way without honor. However his death was like a payback of the dishonorable way in which Pallas was also killed. The images in the sword belt were similar to those that were scribbled on the shield. This can be found in book eight. All this incidences are a representation of the theme of greed and it is very clear that they all resulted into the demise of the thief tragically. Another problem that is experienced by the dedicated reader of this book is the fact that the last scene was authored differently from theother parts of the book. As the novel comes to a conclusion, Aeneus kills turners because of a number of reasons. Most of these reasons are not honorable. Aeneus had faced a lot of challenges throughout the poems. At the very genesis of this book, the author portrays Aeneus as responsible and dedicated man who knew his fate andduty to his people very well. This is demonstrated throughout the book, and an example is when he goes back for his wife during his flight from troy. However the prominence of these themes continuously fade away and become less vivid when his understanding of the impacts ofthe gods upon his fate comes intoShow MoreRelatedAnalysis Of Virgil s The Aeneid 996 Words   |  4 PagesAeneas illustrates the concept of pietas in Virgil’s epic, The Aeneid in several different ways. Pietas is one’s own devotion to public duty or virtue and is only attainable through personal suffering and loss. The center of Aeneas’ pietas is his duty, to find Rome, which goes onto become a great empire. He has a few different things that motivate him; one of these things are that Rome is to be passed down to his son, another is his devotion to the gods. Though Virgil is very duty bound he may getRead MoreAnalysis Of The Confessions In Homers Aeneid1082 Words   |  5 Pages In the Confessions, Augustine formulates his argument by self-consciously integrating methods of rhetoric used in Homer’s Aeneid. With this and his own style of writing, he is successfully able to narrate his life and demonstrate his captivity from the concupiscence that dominated his life. Augustine shares this road of conversion to Christianity effectively by incorporating aspects of epic style and putting language at the center of his Confessions. Through including different devices and influencesRead MoreComparative Analysis of the Aeneid, Odyssey, and Iliad Essay962 Words   |  4 PagesComparative Analysis of the Aeneid, Odyssey, and Iliad The Iliad and the Odyssey are two of the best Greek epics written by Homer. Despite their popularity, almost nothing is known about the author beyond the existence of his masterpieces. Surprisingly enough no concrete evidence of his existence is available; not even to confirm the same person created the two works. The authorship of the Iliad and the Odyssey were debated even in the times of the ancient Greeks. Many scholars have arguedRead MoreAnalysis Of Virgil s The Aeneid1791 Words   |  8 PagesObligation is a repeating topic all through Virgil s The Aeneid. It assumes a critical part as a key character attribute for the people that we experience. In the event that one takes the hero Aeneas aside and breaks down his tireless adherence to his own fate, alongside his unending sympathy toward the welfare of his Trojan individuals, one could captivate the thought that his devotion and obligation anticipate the idea of obligation to the Republic and submission to Caesar that may ha ve won inRead MoreAnalysis Of Vergil s Aeneid As A National Epic1616 Words   |  7 PagesIf one is to read Vergil’s Aeneid as a national epic that supports and justifies the lineage of the new Imperial order, then one could also logically infer that the protagonist of the Aeneid, Aeneas, would be an embodiment of the ideal Roman leader. Indeed, Aeneas is constant in his patriotism, loyalty to his family and friends, and his extreme sense of duty to the greater good of his countrymen – in other words, Aeneas perfectly embodies the Roman idea of â€Å"pietas/duty†. Yet Aeneas is also an extremelyRead MoreAeneid Analysis789 Words   |  4 PagesAeneid By Virgil Written 19 B.C.E Translated by John Dryden Analysis Jazymn Talley SNHU Analysis The intention of Virgil s poem, Aeneid, is to romanticize the origins of the Roman Empire. Aeneid shares many characteristic to Grecian writer Homer s Epic poems the Iliad and the Odyssey. Much of Roman culture is modeled after or inspired by the Greeks, especially the arts. Roman art, writings, religion, and celebrations were on the rise as they experienced a time of rest, enabling themRead MoreThe Aeneid Analysis815 Words   |  4 Pageschange certain aspects of themselves. Many people, teens especially, in the LGBTQ community feel the need to hide major parts of themselves so that the people around them feel more at ease or even so that they will be safe in their own home. In The Aeneid â€Å"Book IV,† Dido felt like she had to be with men in order to be accepted by her own city. Virgil uses Dido’s two fake husbands to show that coming out is hard. Not only is the process of coming out very freeing, it can also be very depressing. HowRead MoreCritical Analysis Of The Aeneid1846 Words   |  8 PagesCritical Analysis of Virgils Aeneid In The Aeneid, Virgil uses many prophecies. They begin in the first few lines and last throughout the poem. Many are directed toward Aeneas, but some are to his relatives and friends. The prophecies shown allow the reader to better understand the situation and also provide insight about Rome. Prophecies are an important key to The Aeneid. Prophecies are very important to Virgil’s The Aeneid. Early on, Virgil does not hide what will happen, but instead, he allowsRead MoreJupiter s Aeneid : Fama And Imperium1245 Words   |  5 Pagesor in the Latin terms, fama and imperium. Through the analysis of her structure, sources, and discourse community, I will examine how Hejduk’s argument is structured and how she conveys her message through how she uses her sources, both primary and secondary, as well and see how she cites her secondary sources throughout the paper, and how she does this to create a discussion within her academic community. Hejduk’s article â€Å"Jupiter’s Aeneid: Fama and Imperium† challenges readers of the Roman epicRead MoreLiterary Theorist Thomas Pavel Takes A New Approach In1021 Words   |  5 Pagesconsists of arguing that while Levi-Strauss’s structuralist interpretation of myth is important, it is too simplistic and does not suffice in giving an accurate analysis alone. He essentially uses Levi-Strauss s binaries as framework to approach the myth, but focuses on details within the oppositions to depict the consequences of action. In the Aeneid, an epic poem by Virgil, the binary opposition of voluntary associations versus blood relations is presented through Aeneas’s relationship with his father

Essay Marx and His Theory of Alienation - 636 Words

Marx and His Theory of Alienation Marx wrote On The Jewish Question in 1844. It was a written response to Bauers works. In his works, Bauer said that Jews should give up their religion and fight for their civil rights. Bauer believed the Jews should become emancipated from the Germans and Christians. Marx contradicted this entire belief through the idea that civil emancipation does truly emancipate. In On the Jewish Question, Marx went on to criticize the liberal notion of universal human rights. These rights were directly related to the emancipation problem. Since Bauer believed in universal human rights, he believed that everybody should be emancipated and that those rights justified the emancipation. Marx†¦show more content†¦The need to work is a basic necessity of mankind. Capitalism corrupts this need into unfulfilling labor. The labor which man produces is not done for the well being of himself. Since man does not have control over what he makes, he is alienating himself from his work. The product which is produced is taken from the worker and used for the betterment of the Capitalist, or the owner of the industry. Since the worker does not control the form of labor, the intensity, the duration, or the end products, it in no way can be called his work. He works only to serve the capitalist, therefore alienating himself from his work. Since man is alienated from his work, he is therefore alienated from the product of his labor. The more the worker alienates himself through his work, the more distance is found between the worker and the product. The product cannot be used by the worker for himself. It is given to the Capitalist who benefits from it. The more time the worker spends on the product and the more labor devoted to it, the more the benefit for the Capitalist. Since the Capitalist benefits and the worker does not, the worker is alienated from his fellowmen. The Capitalist owns the product; as a result, hostility arises between the worker and the employ er. This hostility promotes people to use and abuse each other. The Communist essence which is a natural feeling associated with mankind is lost. LastlyShow MoreRelatedMarx first discussed his alienation theory in the Economic and Philosophic Manuscripts of 1844[1],700 Words   |  3 PagesMarx first discussed his alienation theory in the Economic and Philosophic Manuscripts of 1844[1], mainly talking about the types of human relations that are not controlled by their participants and the consequent results. This theory represents his research findings of bourgeois economics theory, which is central to all of Marx’s earlier philosophical writings and as a social phenomenon still informs his later work. Alienation means separation of people from things that naturally belong to themRead MoreKarl Marx s Theory Of Alienation Essay1686 Words   |  7 PagesSociologist Karl Marx concentrated deeply on economic problems and related these matters to social issues. For example, when Marx examined capitalism in the labour sector he came to the conclusion that it drove workers to feel alienated from the product, themselves and those surrounding them. This essay will firstly give a brief overview of industrial capitalism and discuss Karl Marx’s early life and how he came up with the theory of alienation through his influences and life experiences. SecondlyRead MoreThe Between Class And Alienation1655 Words   |  7 PagesWhat are the links between Class and Alienation According to Marx? According to Marx the types of alienation are an inevitable outcome of a class structured society, which is why he foresaw communism as the solution to prevent alienation and its negative effects. A communist society could potentially resolve structural economic related alienation between humans by removing class conflict. However it does not account for alienation as a result of other forms of stratification such as gender and ethnicityRead MoreAdolf Marx : A Central Concern For The Young Karl Marx Essay1729 Words   |  7 Pagesâ€Å"Alienation‟ was a central concern for the young Karl Marx. Discuss the dimensions of this alienation in connection to Marx’s critique of capitalist society and comment on the contemporary relevance of this concept. Karl Marx is a critically renowned, prolific and revolutionary figure amongst historic academia and is considered to be one of the three founding fathers of Sociology. Working throughout the 19th century Marx’s work included the theory of ‘alienation’. Born in Germany, young Marx wasRead MoreKarl Marx And Alienation ( 2000 )1034 Words   |  5 PagesKarl Marx and Alienation (1,800 – 2,000 words) Introduction about Marx (1818 – 1883): mention the materials that are going to be used to back up your points (minimum of 5 scholarly materials) Karl Marx (1818 – 1883) was a German theorist who had taken the theory of alienation into consideration. He was also involved in communist party in Germany, trying to overthrow the class system. Marx had been banished from Germany for his critical thinking, and moved to England where he had become a communistRead MoreKarl Marx And The Great Philosopher Essay988 Words   |  4 PagesKarl Marx was born in Trier, Prussia in 1818 to a Jewish family, but despite his baptism at age 6, he later became an atheist. Marx attended University of Bonn, but due to his imprisonment for drunkenness and variances with another student, he was enrolled in the University of Berlin by his parents. Marx earned his degree in philosophy and began writing for Rheinische Zeitung, a liberal democratic newspaper. He later became their editor. Marx was a member of Young Hegelian movement which was groupRead MoreKarl Marx And Max Weber1003 Words   |  5 PagesIntroduction Karl Marx and Max Weber both made tremendous contribution on the development of Sociology. Their studies and theories still have significant meaning for modern sociologists to explore the social world. As Weber are born after Marx about several decades, his theories are influenced by Marx to a great extend so that Weber finds much common ground with Marx. Their conceptions about religion,capitalism, social class and power are in some ways compatible. The aspects of their study areRead MoreMarx And Engels s Impact On Society1349 Words   |  6 Pagesâ€Å"to a mere money relation,† (Marx and Engels [1848] 2013:35]. Marx, saw the tear down of the old as the only way for the bourgeoisie to survive. Periodically, a crisis occurred where productive forces threatened their conditions and bourgeoisie would have to bring in new productive forces and destroy the old. Marx believed that these changes to technology and productive capacity were the main influence on how society a nd the economy were organized. The bourgeoisie had to push for the modern worldRead MoreIndustrial Revolution Essay1684 Words   |  7 Pagesdifferent theories came up on how society was affected as well as the working class. Karl Marx was one of the theorists that had a take on the Industrial Revolution and what it really meant to work. He began his theory at the beginning of the Industrial Revolution. While the other theorist was Emilie Durkheim; he wrote this theory about 50 years after the Industrial Revolution began. Both men had different views about what work really meant to them and how our society was changing. Karl Marx had manyRead MoreKarl Marx : A German Influential Philosopher And One Of The Intellectual Fathers Of Communism1477 Words   |  6 PagesKarl Marx is known to be a German influential philosopher and one of the intellectual fathers of communism, writing when the industrial revolution and imperialism period was changing the nature of both the economies of i ndividual nations and the global economy itself. He eradicated his view on the effects these changes had on individual workers and society. This introduced many of his theories, one of which was the idea of alienated labor. Alienated labor was written in 1844, Marx sets the view that

Performance of Staff and Employees in Selected Resorts in...

PERFORMANCE OF STAFF AND EMPLOYEES IN SELECTED RESORTS IN BATANGAS PROVINCE A Thesis Presented to the Faculty of College of Accountancy Business Economic and International Hospitality Management Batangas State University Malvar Malvar, Batangas In Partial Fulfillment of the Requirement for the Degree Bachelor of Science in Hotel and Restaurant Management By: Luzaran, Denmark M. Nerbal, Kimberly May A. Ocampo, Michelle C. October, 2010 ABSTRACT Title: PERFORMANCE OF STAFF AND EMPLOYEES IN SELECTED RESORTS IN BATANGAS PROVINCE Author: Denmark M. Luzaran Kimberly May A. Nerbal Michelle C. Ocampo Course: Bachelor of Science in Hotel and Restaurant Management Year: 2010†¦show more content†¦Thus, the null hypothesis was rejected. This indicated a significant difference between the assessments of two groups of respondents on services offered by the resorts. While on tangible, the computed value was lower than the tabular value at 0.05 level of significance. Thus, the null hypothesis was accepted. This indicated that there was no significant difference between the assessments of two groups of respondents on the service offered by the resorts. Based on the findings of the present study, the following conclusions were drawn by the researchers and were found out that majority of the employee belonged to 28 – 30 age group, male, single and college graduates. The study revealed that majority of the respondents agreed that the service firm of selected resorts have a high quality in the five dimensions of service quality. There is a significant difference between the assessments of two groups of respondents in different services of selected resorts. A course of action was prepared to improve the performance of the personnel of the resorts. Based on the findings, the researchers recommended some actions for the improvement of the resorts. The resorts could give proper training program to the

Purchasing Management Organization

Question: How to understand the effectiveness of purchasing management of an organization? Explain. Answer: Introduction: The aim of the paper is to understand the effectiveness of purchasing management of an organization. The organization selected for the purpose is Marks Spencer. The main aim of the paper is to carry out the operational management from the view point of a purchasing manager of the selected organization. The purchasing manager is responsible for buying and approving the acquisition of the goods and services of the company (Pettersson Segerstedt, 2013). A detail analysis of the supplier selection criteria and the issues related to it will be made. Relevant information required understanding the ICT for purchasing operation and cost analysis will also be done in the discussion. Marks and Spencer is a multinational retailer and is headquartered in Westminster, London. The company is specialized in selling clothes, home products and luxury food products as well. It has revenue of 10.3 billion as per 2015 data. The company has been founded for than a century ago with over 1000 stores and operating in more than 50 countries. The company is dominated in the regions of UK and other regions like Egypt, Russia, Greece, France, Hungary, Finland and Spain. Companies namely, NEXT Plc, ASDA Group and TESCO Plc. are the major competitors of Marks Spencer. The company always offers the best quality of things to the customers. One of their strategies behind increased price of their product is to provide the best quality of products. In order to fight with the intensive competition of the market, the company comes up with business strategies at regular interval. It has been observed that reducing price of products offers short term profitability in the business and thus, the company never compromises on the quality to fight with the competitors. Recent approaches have been made to sell products online by the means of their websites. Supplier selection criteria and issues: Selecting a right supplier involves scanning a wide range of factors such as value for money, quality, reliability and service as well. While making a strategic approach towards selecting an appropriate supplier is by weighing the purchasing capability of the consumers. Purchasing goods or items are done keeping the target market in mind. For the retail store like Marks and Spencer, suppliers could belong to various perspectives ranging from purchasing clothes, to vegetables and other things available in a retail store. As pointed out by Zhang et al., (2013), certain factors are important while selecting suppliers. Identifying the potential suppliers: Short listing the potential suppliers from a variety of channels such as directories, trade associations, business advisors and others is the foremost thing that a purchasing manager has to keep in mind (Monczka et al., 2013). Selecting the best deal from the different stake holders identify a successful purchasing manager in the recent market perspective. Strategic thinking: It has to be kept in mind that saving money is not the only way to think strategically. Other factors such as reliability speed and persistence also matters at the time of selecting a supplier. Things to look in a supplier: At the time of selecting a supplier, primarily, a quotation is obtained from the supplier. Price is definitely a factor to consider while comparing the suppliers (Rodrguez-Escobar Gonzlez-Benito, 2015). Sometimes, negotiation also plays a role in finalizing the supplier for the company. At the time of looking at the supplier, the best potential supplier is selected among the various choices. Quotation of the products supplied by the supplier has to be gained and then a tactful decision is to be made keeping all the aspects in mind. It is also required to make a good comparison of the available supplier in the market and select the best suited one. It can be recommended that the purchasing manager of the company has to keep a detail report of the various suppliers in the market. When a detail of the available suppliers in the market is known then a better decision can be made regarding the price or the quality of product. In this respect, one thing can be mentioned that Marks Spencer focus greatly on the quality of the product. Thus, in any case when pricing is concerned, the manager might purchase the product if the same offers best quality to the consumers. ICT for purchasing operations: Information and communication technology has turned out to be an efficient and effective way to maintain interaction with the suppliers and other associated people of the organization. When it comes to supply chain management and working with the various aspects of retailers, working in a specific framed time becomes mandatory. This can only be possible when people are connected with each other (Camarero et al., 2015). At the micro level of business, importance of ICT is increased by many folds. For most companies, collaboration with the central authority of the organization becomes most vital part of carrying out the business. For a purchasing manager, the importance of ICT cannot be neglected (Baily, 2013). The person has to remain in contact with the suppliers and the distributors at the same time for smooth running of the business. Certain roles played by ICT in improving the business of an organization can be discussed here: Helps to improve the service delivery to customers: Todays business take pride when they are able to provide the best kind of service to the customers. Keeping the same factor in mind, for a purchasing manager this factor become very critical (Oppong Asabere, 2013). Providing e-commerce facilities can only be possible if there is a network of information communication technology to communicate with the suppliers and the distributors. With the availability of various technologies, it is expected that the company would utilize the various technological equipment to connect with the employees and other stake holders of the company. Helps in improving organizations responsiveness to new development: Keeping detailed information of the processing data generated from a diverse range of channels such as sales, inventory control, customers feedback and any such industrial data requires the support of ICT channels. Decision making process can be made simpler by using ICT channels (Cheng, Farooq Johansen, 2014). With better response from the employees and other people related to the organization, the working of the organization will improve. Helps to change the basis of competition: Keeping pace with the competitors in the market is the foremost thing to be kept check of in the recent market scenario. In order to streamline the internal and external processes of business operation and reducing the complexity, it is required to take initiative to improve connection with the internal and external stake holders (Poucke, Weele Matthyssens, 2014). Understanding the steps of the competitors and then acting in a competitive manner is what requires for a company to survive in the market. Helps to improve overall performance of the organization: Introduction of any kind of new services or changes in the existing services of the organization needs to be communicated with the other employees of the organization. A proper and regular connectivity become very vital (Wortmann et al., 2013). When this particular prospect is reached by an organization, then an overall gain in the performance of the organization is observed. In case of Marks Spencer, the technology used by the company for overall performance of the company is very advanced. The stores operating in the regions of UK and USA use the most modern technologies for connecting with people. However, in stores of Singapore, using better equipment for detecting the quantity and price of the supplied product can prove to be a better option in purchasing management. Collaborating with the other stores in the network by the means of ICT channels might prove to be really fruitful in conducting the various activities of business. Purchasing cost analysis: Managing cost of the purchased goods and services is one of the important issues to look into while making any kind of purchasing decision. Cost analysis is based on various factors such as the cost of the raw material, production cost, cost of raw materials and packaging cost as well (Verma, 2014). For a purchasing manager, keeping an account of the details of the cost of the various things operating in the organization is indeed important. A supplier may not know the cost of a substance, but the purchaser has to know about it. Maximizing the value of the equipment and the asset of a company is what required for proper management of cost in an organization (Chai et al., 2013). Certain factors can be mentioned here for analyzing the purchasing cost of an organization. Customizing the data: For evaluating the cost of various goods and product, primarily it is required to customize the data available. These include the all kinds of transactions of goods and other equipment (Deng et al., 2014). Customizing the data can be made using the excel sheets, that there remains a details of the entry and exit of the goods in the company. Creating a comparison chart: The purchasing manager must ensure that the product that has been purchased offered the best deal to the organization. In order to look into this matter, a comparison chart can be prepared referring the various goods and products one by one (Govindan et al., 2013). A wise decision should be made after comparing the various data and the quotation of the price offered by different companies. Similar item comparison: The market offers similar kind of product in variety of prices. The difference could be very minor but still it keeps effect for the consumers at the time of making purchase (Monczka et al., 2015). Thus, it is expected that the purchase manager has to compare the different products and make the best decision that would provide the greatest return to the company. The purchasing manager might also keep various options for the consumers to choose from. There could be similar kinds of product available. More products would provide greater chances of selling of the product. Comparison of the price set by law: Some companies keep their price extremely high without following any kind of assigned pattern of price set by the government. At this time, the consumers become quite aware of the high prices and at par refuse to buy the product (Schweiger, 2016). This calls for better look out at the price from the side of the purchase manager before keeping the same item in the store because a faulty decision might result in loss of the company. With the above mentioned points it is clear that price of a product is indeed important at the time of making any kind of purchasing decision for the company. Thus, it can be recommended that prior to making any kind of decision, keeping a good knowledge of the market and the price of similar products is required. Conclusion: Analyzing the various factors related to the purchasing management, it can be said that a purchasing manager has great responsibility towards an organization. It might be said that for a retail shop, purchasing decision is the primary requirement that needs to be fulfilled. For the same purpose, conducting a detail analysis of the cost of the goods is to be done. In this respect, the importance of ICT cannot be neglected. It is only with the help of information and communication technology, the process of carrying out the operation of the organization can be made with greater ease. In case of Marks Spencer, it can be said that the company has been operating with great prosperity in the market. The annual revenue of the company is growing as well from time to time. The credits for this prosperity of the company can be given to the purchasing manager as well. It is the insight of the purchasing manager who maintains a balance of between the purchase and the sale of the product. Analyz ing the basic factors responsible for guiding the decision of a purchasing manager, certain recommendations have been also made in the above discussion. Reference list: Baily, P. J. (2013).Purchasing and supply management. Springer. Camarero Izquierdo, C., Garrido Samaniego, M. J., San Jos Cabezudo, R. (2015). How Strategic Purchasing Orientation and Transformational Leadership Impact Performance: The Mediating Role of Information and Communication Technologies.Journal of Business-to-Business Marketing,22(4), 269-292. Chai, J., Liu, J. N., Ngai, E. W. (2013). Application of decision-making techniques in supplier selection: A systematic review of literature.Expert Systems with Applications,40(10), 3872-3885. Cheng, Y., Farooq, S., Johansen, J. (2014). Global Operations: A Review and Outlook. InInternational Operations Networks(pp. 161-179). Springer London. Deng, X., Hu, Y., Deng, Y., Mahadevan, S. (2014). Supplier selection using AHP methodology extended by D numbers.Expert Systems with Applications,41(1), 156-167. Govindan, K., Rajendran, S., Sarkis, J., Murugesan, P. (2013). Multi criteria decision making approaches for green supplier evaluation and selection: a literature review.Journal of Cleaner Production. Monczka, R., Handfield, R., Giunipero, L., Patterson, J. (2015).Purchasing and supply chain management. Cengage Learning. Oppong, D., Asabere, N. Y. (2013). Information and Communication Technology (ICT) Related Courses in the Department of Purchasing and Supply, Accra Polytechnic, Ghana: The Necessity and Significance of Change.International Journal of Computer Applications,78(6). Pettersson, A. I., Segerstedt, A. (2013). Measuring supply chain cost.International Journal of Production Economics,143(2), 357-363. Rodrguez-Escobar, J. A., Gonzlez-Benito, J. (2015). The role of information technology in purchasing function.Journal of Business Industrial Marketing,30(5), 498-510. Schweiger, J. (2016). Concept of a Purchasing and Supply Management Maturity Framework. InSupply Management Research(pp. 153-176). Springer Fachmedien Wiesbaden. Van Poucke, E., van Weele, A. J., Matthyssens, P. (2014, April). The interrelationship between purchasing maturity, internal customer satisfaction and purchasing performance: an empirical case study. InProceedings of the 23rd annual IPSERA Conference(pp. 13-16). Verma, R. K. (2014). Implementation of interpretive structural model and topsis in manufacturing industries for supplier selection.Ind Eng Lett,4(5), 1-8. Wortmann, H., Alblas, A. A., Buijs, P., Peters, K. (2013). Supply chain integration for sustainability faces sustaining ICT problems. InAdvances in Production Management Systems. Sustainable Production and Service Supply Chains(pp. 493-500). Springer Berlin Heidelberg. Zhang, Q., Zhou, D., Zhou, P., Ding, H. (2013). Cost analysis of straw-based power generation in Jiangsu Province, China.Applied Energy,102, 785-793.

Australian Because Of Marketing Strategies â€Myassignmenthelp.Com

Question: Discuss About The Australian Because Of Marketing Strategies? Answer: Introduction Marketing is a concept that is used by business organisations to gain a better understanding of the consumers in the market and also to create a demand for their products or services in the market, using different sources of media, such as printed media, digital media, online sources, etc. (Silk, 2006) Marketing is considered to be an important part of the business because it allows business organisations to assure and remind their customers about their presence in the market and how the products and services being offered by them can satisfy the demand of the customers. Aldi Company Background Aldi, officially known as ALDI, is a discount supermarket chain that operates in more than 18 countries. The company has around 10,000 stores in different parts of the world and has an estimate turnover of 50 billion. The company is headquartered in Germany and was founded by Karl and Theo Albrecht in 1946. The company started its global expansion during 1967 when it acquired Hofer, which was an Australian grocery chain. The company has been working hard to tap the Australian market and end the duopoly of two supermarket chains in Australia. The mission statement of the company provide you incredibly high quality at impossibly low prices communicated the intent of the company. This report has been prepared to gain a deeper insight into the marketing strategies being used by Aldi supermarket chain in Australia. Aldi Australia Porter 5 force analysis Porter 5 force analysis is a strategic framework that helps in analysing the macro environment factors that have an impact on the business of an organisation. The five forces analysed in the model are threats of new market entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products and industrial rivalry. An analysis of Aldis position in Australia, using Porters five force model is given below: Threats of new entrants the threat of new market entrants to Aldi in Australia can be considered as high as it operates in the grocery industry, where it is relatively easier to enter the market using successful strategies of other brands. Even though there are certain legal obligations that are required to be fulfilled in order to enter the Australian market, Aldi is still likely to face competition from some major global supermarket brands, such as Wal-Mart, Tesco, etc. that are trying to enter the Australian market. Threat of substitute products the threat of substitute products can also be considered as high because there are a number of brands in Australia that can offer competitive products to Aldis competitors. Further, the cost to switch to other products is also not much for the customers, in case they are not satisfied with the products being offered in Aldis retail stores (Sharma, 2015). Overall, Aldi still has a upper hand in the market because of the mind set of people regarding Aldi, which is low price, good quality. Bargaining power of suppliers the bargaining power of suppliers is low in the industry in which Aldi operates because there are a number of competitive firms that can provide competitive products. Australian suppliers will be more than interested to get into business with a global firm like Aldi as it would offer them a clear advantage over the other suppliers (Carreno, et al., 2011). As a result, Aldi has an upper hand in the bargaining process when it comes to suppliers and can negotiate the prices of the products with ease. Furthermore, backward integration of large retailers in Australia has lowered the bargaining power of suppliers even more. Bargaining power of buyers the effect of bargaining power of buyers on Aldi can be considered as moderate because in the Australian market, there are a number of major supermarket stores and rival products. Further, the cost of switching to other brands and products is almost negligible, which poses a high threat to the company but the fact that the company is able offers better quality products at lower prices provides it a competitive edge over its rivals and the buyers are less likely to make a shift. Competitive rivalry The competitive rivalry in the supermarket industry of Australia is high because there were already a number of players established in the market even before Aldi started expanding its business (Smith, 2010). Further, the Australian supermarket might also face a risk from new market entrants in the near future because a number of global supermarket chains are trying to enter the Australian market and tap the market share of established Australian supermarkets. Aldi marketing strategies Aldi entered the Australian market at a time when Coles and Woolworths had already established themselves as the industrial leaders. It has only been possible because of Aldis marketing strategies that it was able to tap such a great market share and give a tough competition to the Australian supermarket leaders (Jokaroh, 2016). Since the very beginning, Aldi has been aiming at targeting a broader market, which has actually helped the company in capturing a sufficient volume of customers and achieve economies of scale. The company has divided its products into different categories i.e. basic discounted products, mid-range products and specialty goods. Offering products in different category has allowed Aldi in targeting different market segments in Australia (Australian Food News, 2017). Aldi has promoted itself as a low cost supermarket experience, which has allowed the brand to capture the interest of the customers and outperform its competitors, such as Coles, Woolworth and IGA on the basis of its pricing strategy. The pricing strategy of the company has been so aggressive that a research concluded that a basket comprising of 28 Aldis private labelled products was $26.56 cheaper than that of Coles and $31.72 less than that of Woolworth (Clemons, 2015). Future market strategies The global business world is complex and even the industrial leaders have to strive hard to maintain their position in the market. Similarly, Aldi needs to work hard to maintain its market position in Australia and to continue on its path of growth. Certain marketing strategies that would help Aldi in gaining more success, throughout the next decade, are discussed below: First of all, the strategy of the company to offer higher quality products at lower prices has helped the company in grabbing a greater market share in Australia. Thus, the company should continue to use this strategy in future and should use the same strategy and expand its business to other parts of Australia. Secondly, the company uses a simple digital strategy in which it reminds its customers of its presence through e-mails and online based information, which should be upgraded as soon as possible. The modern day business world is highly dependent on digital or e-commerce business models and Aldi should introduce an e-commerce business model for its Australian customers as soon as possible. Starting offering products and services online will help Aldi to reach out to a greater customer base in Australia and even target those places where it hasnt been able to expand its business till now. An e-commerce business model will also help Aldi in setting up a better market position and preparing to compete with global supermarket brands like Wal-Mart and Tesco, in case they start to expand their business in Australia. Thirdly, Aldi can start promoting its brand and e-commerce model through online media sources, such as social media websites like Facebook, Twitter, etc. Such marketing activities will enable to the company to reach out to a greater number of customers in the market and direct them to their e-commerce home page, where they can display all the exclusive offers and convince the customer to make a buying decision. Lastly, to gain a better competitive position in the Australian market and to sustain in the market for the next decade, Aldi needs to implement marketing strategies that would allow it to offer fresh products to its customers. The demand for unpackaged and fresh products is increasing at a very high rate in Australia and incorporating such products in its portfolio will help Aldi in targeting more customers and outperform supermarkets like Coles and Woolworths Conclusion Even though Aldi entered the Australian market at a much later stage when companies like Coles and Woolworths had already established themselves in the market, it has managed to grab a considerable share of the Australian market because of its marketing strategies. At present, Aldi holds strong position in the Australian market because of its ability to offer higher quality products at cheaper prices but is still at a risk when it comes to new market entrants. Aldi faces a threat from global companies like Wal-Mart and Tesco, that are eyeing the Australian market for business expansion. As a result, Aldi should implement certain strategies that will help it in sustaining the market competition in the coming decade References Australian Food News, 2017. Aldi announces new business strategy. [Online] Available at: https://www.ausfoodnews.com.au/2017/05/15/aldi-announces-new-business-strategy.html[Accessed 2 October 2017]. Clemons, R., 2015. Which supermarket has the cheapest groceries?. [Online] Available at: https://www.choice.com.au/shopping/everyday-shopping/supermarkets/articles/ cheapest-groceries-australia[Accessed 2 October 2017]. Jokroh, 2016. ALDIS AUDACIOUS MARKETING STRATEGY: IS THIS THE END OF SUPERMARKET DUOPOLY IN AUSTRALIA?. [Online] Available at: https://mpk732t12016clusterb.wordpress.com/2016/04/09/aldis-audacious-marketing-strategy-is-this-the-end-of-supermarket-duopoly-in-australia-4/[Accessed 2 October 2017]. Carreno, C., Almartmy, H. Tyagi, S., 2011. Strategic HRM Group Report. [Online] Available at: https://shitijtyagi.files.wordpress.com/2014/06/aldi_final_report.pdf [ccessed 2 October 2017]. Smith, C., 2010. Aldi in Australia - Case Study Analysis. [Online] Available at: https://www.slideshare.net/ChrishanSmith/aldi-australia-case-part-1[Accessed 2 October 2017]. Sharma, R., 2015. PESTEL Framework Porters Five Forces | Aldi. [Online] Available at: https://thinketc.com/pestel-framework-porters-five-forces-aldi/[Accessed 2 October 2017]. Silk, A. J., 2006. What is Marketing?. s.l.:Harvard Business Press.